Persuasive Communication Strategy of Village Family Planning Volunteers in Bergas, Semarang

Village Family Planning, also known as Kampung KB, was formed by the Indonesian National Planning Coordinating Board (BKKBN). This study focused on KB area in Bergas Semarang that grew from ‘primary’ to ‘developing.’ Since 2018, progress is marked data increase couples carrying out family planning. In September 2020, number of fertile age (PUS) who already have two children but not participated planning (TIAL) many 43 couples. Meanwhile, latest August 2022 showed a decline TIAL 9 aimed determine persuasive communication strategies volunteers Bergas, Semarang. Qualitative descriptive research methods and Elaboration Likelihood (ELM) theory were used explain volunteers. The results they strategy with central route ELM theory. addition, COVID-19 pandemic has become post-pandemic era fear appeal approach encourages increased use contraceptives - one village programs.
 Keywords: COVID-19, elaboration likelihood, village, appeals